How To Increase Sales Revenue Through Multi-Cloud
The past year, while heart-breaking in many ways, was a catalyst and the beginning of an era of rapid change. We are going through greatest structural transformation in our economy. And we know cloud native foundation will be key to resilience and transformation. According to the IDC, Southeast Asia’s cloud computing market in expected to reach US$40.32 billion by 2025. It is expected that PaaS to grow by 38.5%, and IaaS by 26% annually. When we dive into this region, Microsoft Azure and Alibaba Cloud are committed to invest additional USD 1 Billion in Malaysia. Meanwhile in Jakarta, Google (Google Cloud Platform), Amazon (AWS) and Microsoft (Azure) has also built their hyperscale cloud there. Thus, businesses in the region will be able to opt for larger choice of cloud computing for their cloud native applications.
If you are a system integrator (SI), cloud provider, telco enterprise or cloud reseller, how can you capitalize on this market growth and opportunities? How can your organization increase sales revenue through this multi-cloud’s reality? Cloudify.Asia is giving out an exclusive Research Paper by IDC 2021: What Are the Opportunities for Service Providers in Multicloud Management. Please fill in the survey here.
Action Number One
Maintain and enhance your branding through this golden opportunity. Instead of providing a bunch of information technology (IT)’s jargon, let’s look into a Business to Consumer (B2C)’s space. Due to the global change, the eCommerce has been experiencing a huge growth. Centralized shopping platform such as Shopee and Lazada has become an easier way to list the products to be search by millions of consumers. However, many of these merchants will put in extra efforts to divert their customers to their own website or platform. This is to create brand loyalty and improve customers’ experience instead of indulging in price wars in centralized eCommerce platforms.
Thus, if we look back into public cloud scenario, customers now have the option to purchase directly and also the option to switch their vendors without even interrupting their business. Therefore, leveraging solution such as Cloud Management Portal that has own branding and services will improve the stickiness to your organization. Redirecting the traffic, request and management to your own branding will increase the loyalty and stickiness. Reach out to us at Cloudify.Asia for such solution.
Action Number Two
Provide cloud native consultancy and services. There are thousands of cloud native services in hyper scale cloud platforms. These mean that your organization can assist your customers to better adopt to these services. For example, instead of running database in a virtual machine, your customers can now use Database as a Service in Azure, AWS, Alibaba and etc. Many of these customers that are from startups, developers, or those migrating their databases from on premise to cloud. Furthermore, new type of databases such as NoSql is on the high demand. Cosmo DB, DynamoDB and Tablestore are just some of NoSQL databases that are getting popular. If your organization provides single cloud management portal for subscribing and management, your customer can easily access to the marketplace where you have provided such services.
Action Number Three
Provide developer assistance. Cloud native environment opens a lot of automation and tools for developers. They are spoiled with choices. Aside huge marketplace for tools such as NodeJS, Terraform, Apache Kafka, TensorFlow and Gitlab, Microsoft also provide Azure Kubernetes Services (AKS) for those who are adopting containerization. Thus, if your team can consult and guide them to consume and adopt such tools, definitely these will be a great cross-sell on top of the cloud subscription. Digital transformation relies on cloud native foundation to scale. Thus, many companies will start improving and migrating from traditional Infrastructure as a Service (IaaS) to Platform as a Service (PaaS) for these purposes.
Action Number Four
Provide hybrid cloud as option. Multi-cloud strategies provide an option for organization to have cloud processing close to their data lake. It will resolve the latency, compliance, regulation, and data sovereignty requirements. There are various hybrid cloud technologies today such as Azure Stack HCI, Alibaba Zstack, and VMware. Thus, a multi-cloud partner, you should now be able to provide hybrid cloud as a service in customers’ premise. This will enable additional workloads to be migrated to cloud native platform. Reach out to us today to find out more.
Action Number Four
Provide Security as a Service. Through the availability of multi-cloud, security as a service can be productized easily. Multiple cloud security services such as Azure Security Center, Azure Firewall, Azure DDoS protection and Azure Sentinel from Microsoft can be applied across various cloud platform. This will reduce security cost tremendously while ensure businesses are being protected.
Thanks for reading this article. Cloudify.Asia consists of cloud professionals that want to drive your business revenue through the right cloud native foundation. We are keen to learn about your business and to provide ideas so we can grow together. We may not be familiar with your industry, but we are experts in cloud to be able to provide you the right tools to actualize your next digitalization transformation ideas.
Written by Gavin Loh (Chief Opportunity Creator)